Notorious B.I.G.’s Estate Sells Half of His Publishing, Masters and Likeness Rights For $100M

Notorious B.I.G.

Rapper Notorious B.I.G.’s estate has sold half of his publishing, masters, and likeness rights to music publisher Primary Wave. The deal, said to be worth over $100 million, was approved before his mother and longtime estate manager, Voletta Wallace, died.

Voletta had been in charge of the estate since Biggie’s death in 1997. She gradually gained full control of his music catalog—starting with an 85% stake from Bad Boy Records and later securing the remaining 15% in 2020.

According to Variety, in early 2025, shortly before her death at age 78, Voletta signed off on the deal with Primary Wave. The agreement gives the music publisher half-ownership of the estate, which includes rights to Biggie’s songs, name, voice, image, and other personal trademarks. The full estate is valued at more than $200 million.

Biggie, whose real name was Christopher Wallace, became one of Bad Boy Records’ first major artists. His legacy continues through timeless hits like “Juicy,” “Hypnotize,” and “Big Poppa.”

Primary Wave said it will work closely with the estate to keep Biggie’s legacy alive. The company plans to launch fewer but bigger projects while staying true to his image and brand.

Before his death, The Notorious B.I.G. achieved massive success with his debut album Ready to Die, which showcased his lyrical talent and storytelling skills. Released in 1994, the album produced hit singles like “Juicy” and “Big Poppa,” and helped solidify his place as a leading voice in East Coast hip-hop. Biggie became a central figure in the genre, known for his distinctive flow and ability to paint vivid pictures of street life through his music.

After his tragic death in 1997, his influence only grew. His second album, Life After Death, was released just weeks after he was killed and debuted at No. 1 on the Billboard 200 chart. The album included iconic tracks like “Hypnotize” and “Mo Money Mo Problems,” becoming one of the few hip-hop albums to go diamond. His legacy continues to impact artists today, and he is remembered as one of the most successful rappers of all time.

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