Dave Lewis, Jarrette Atkins, and Fritz Georges, the founders of MacroBites, have made history after launching what is the first national Black-owned ready-to-eat meal service company. All three men were formally incarcerated, but are now successful entrepreneurs as their Asbury Park, New Jersey-based company paves the way in the industry of nutritious cuisine.
When Lewis, who spent his twenties in prison, was released in 2013, he was determined to make positive changes, not just for himself but for his community. Teaming up with Atkins and Georges, who also have their own stories of redemption, the trio launched MacroBites in 2019."Trying and failing a few times when I was younger left me in a dark place," said Lewis during an interview with ABC 7. "But finally understanding there was another way to succeed really pushed me forward."
Food and health were always passions for Atkins and Lewis, even during their time behind bars, where they took culinary classes that sparked their interest in nutritious cooking.
Based in Asbury Park, New Jersey, MacroBites serves hundreds of customers daily with affordable options like $11 burgers, $10 shrimp platters, and $13 vegan tacos. They also provide free meals to the homeless through partnerships with local organizations. The company has expanded to include a dine-in restaurant and catering services.
Their efforts haven't gone unnoticed. Yvonne Clayton, a councilwoman in Asbury Park, praised the founders for bringing health to a community that struggles with health problems like high blood pressure and diabetes.
Moreover, their journey highlights important issues. In the United States, many Black men and women face disproportionate incarceration rates and struggle with reintegration into society. Through MacroBites, the founders aim to rewrite this narrative and inspire youth to make healthier choices.
"We fell into the wrong circles and behaviors early on in life. And we were able to come together and grow and build this beautiful company that we have that helps to restore the community and act as representation for the youth so they don’t fall into the same traps that we did," Atkins said.
"Don't be afraid or discouraged because you might not have it all figured out yet," Georges added. "Sometimes that can take a lifetime. The trick is to never give up on your goals and dreams."
Learn more about the brand via its official website MacroBites.com and follow the brand on Instagram @_MacroBites
Also, you can support the business by visiting its location at 1201 Springwood Ave., Asbury Park, NJ 07712-6752