Founder of Black-Owned Fragrance Brand Teams Up With JCPenney to Launch Luxury Collection

November Nichols

November Nichols, the African American founder and CEO of a fragrance brand called Chémin, has teamed up with JCPenney to unveil a new affordable luxury collection. The collaboration brings the line of gender-neutral perfumes and body products to more than 50 of JCPenney's stores nationwide and their online platform.

Together with retail giant JCPenney, Nichols is dedicated to making Chémin's products accessible to everyone while maintaining the same delightful scents and sensory experiences its loyal clients have come to love.

The Chémin collection is now available at JCPenney stores in various states, including Arizona, California, Florida, Georgia, Illinois, Louisiana, Maryland, North Carolina, New Jersey, Nevada, New York, Texas, and Utah. The range includes not just perfumes but also a variety of natural body products such as body butters, crystal-infused body oils, Vitamin E sugar scrubs, charcoal scrubs, and lotions, according to Black Enterprise.

Founded in 2017, Chémin holds a special place in Nichols' heart, paying tribute to her paternal grandmother, the "medicine woman" Mary Lena "Chémin" Portalis. Since then, the brand has been known for its focus on self-care, exploring the intersection of beauty, wellness, experience, service, artistry, and life. Aside from fine fragrances and body products, the brand also makes hand-poured soy candles and artisan handcrafted teas.

Chémin, which is the only Black brand with its own fragrance house, also offers a unique "Chémin Custom Fragrance Experience" where individuals, groups, and organizations can create their own signature scents through consultations and formulation sessions, and curate their palette of fragrance accords, taking home a bottle of their own creation.

Moreover, Nichols is committed to empowering artisans and increasing diversity in the fragrance industry. With the fragrance sector projected to generate significant revenue, she is optimistic that more minorities and women will venture into this lucrative industry.

Learn more about the brand via its official website at

Also, be sure to follow them on Instagram @MaisonChemin

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