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July 18, 2020

Black-Owned 7-Eleven in Texas Setting Record Sales With Black Girl Magic Wine Brand

Alyson Rae Lawson, owner of Black-owned 7-Eleven in Arlington, Texas


Meet Alyson Rae Lawson, the African American owner of a 7-Eleven franchise in Arlington, Texas who is making history and winning big while setting record-high sales. Her store has been selling out bottles of Black Girl Magic wine from McBride Sisters Collection, a brand owned by sisters Robin and Andrea McBride - founders of the largest Black-owned vintner in the country.
Alyson, whose 7-Eleven store services up to 1,000 customers per day, wanted to start selling more products produced by African American entrepreneurs so she decided to place a bulk order from the McBride Sisters Collection. However, she had no idea that their Black Girl Magic wine bottles would become an instant hit.

"It kind of blew out of the water," Alyson told Fox News.

In fact, it has been so successful that Lawson's 7-Eleven store is now the highest volume-selling retailer of the brand in the whole country.

"I don't know that we've seen an account quite like this before," Robin said. "They brought in 10 cases of Black Girl Magic and they sold out the first day. The next day, they brought in 30 cases and they sold out that day. Then 70 cases and it's sold out immediately. She said I can't even keep these in stock."

Both companies are thrilled about their successful partnership and plan to continue working together for years to come.

For more information about McBride Sisters Wine, visit McBrideSisters.com

To support Alyson's 7-Eleven franchise, visit her store at 100 E Interstate 20. Arlington, Texas 76015.