Black Entrepreneur Becomes the First to Sell Chemical-Free Hair Color Products on Amazon

Electra Davis, founder of Mysteek Natural

Research shows that the global hair color market is expected to reach over $326 million by 2025; and Electra Davis from Alabama is already disrupting the industry as the first African American entrepreneur to sell her chemical-free temporary hair color products on Amazon Prime, the busiest marketplace in the world.
In 2017, Electra launched Mysteek Naturals, a unique and custom temporary hair color that offers women an alternative option from the harsh chemicals of traditional hair color. “Women shouldn’t have to damage their hair just to get the colors that they want to wear,” said Electra. “I created ‘Mysteek Naturals’ to accommodate women who do not want use harsh chemicals and dye to achieve their desired looks.”

Mysteek Naturals has since grossed over $100K in revenue since its inception and is expected to triple that growth. Recently, Electra was presented with the amazing opportunity to sell her products on Amazon Prime which reaches over 200 million global shoppers daily just in time for the busiest shopping season of the year.

“I chose to sell on Amazon because I needed the world to know there is now an alternative to using harsh chemicals to obtain the color they desired and if their hair is already chemically treated with a color that they had the option to switch up the color and then return to their original color within minutes without striping the color to obtain another color,” said Electra.

Electra, a mother of two, is believed to be one of the first women to have created a chemical free hair color product. She started her company because, like so many other women, she was looking for an alternative to the rinses without the harmful chemicals and process of using a developer to bleach her hair to get that vibrant color she so badly desired.

Hair coloring is extremely popular and various shades of hair colors are offered by almost every leading cosmetic brand around the world. About 75% of women in the US color their hair to enhance their looks.

Electra says her mission is to assist her customers in remaining health conscience while maintaining a personal relationship with them to obtain their feedback to continually improve her hair product and evolve Mysteek Naturals over time.

For more information about Mysteek Naturals, visit or purchase 'Mysteek Color Pop' on Amazon
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