Long before Dr. Nancy A. Hurlock, the founder and CEO of Nurses Mind Your Business, became a nurse practitioner, healthcare entrepreneur, author, and business leader in Statesboro, Georgia, the foundation for her journey was taking shape in the Caribbean. Born and raised in St. Croix, U.S. Virgin Islands, with family roots in St. Lucia, her upbringing helped cultivate a passion for caring for others, leadership, innovation, and entrepreneurship, values that would later influence her career in nursing and business ownership. She is an HBCU graduate of the University of Maryland, Eastern Shore, where she earned a Bachelor's in Biology and a Master's in Physical Therapy.
As her nursing career evolved, she developed a particular passion for geriatric care and improving the quality of life for older adults. Her experience as a registered nurse in home healthcare and later as an adult gerontology primary care nurse practitioner offered firsthand insight into the challenges faced by aging and homebound individuals, particularly those struggling to access traditional healthcare services. For many patients, reaching a medical office was more than an inconvenience. Mobility limitations, chronic illnesses, transportation difficulties, and complex care needs could make routine visits challenging or impossible. Dr. Hurlock saw an opportunity to bring primary care directly into patients’ homes.
In June 2018, that vision became Beyond Health Group, a home-based primary care practice owned by a nurse practitioner established in Statesboro, GA. What began as a self-funded venture grew into a healthcare business serving Bulloch County and surrounding communities, combining clinical expertise with a commitment to more accessible, patient-centered care. Building the practice required her to expand beyond clinical care into financial management, operations, leadership, community relationships, and strategic planning. As the organization developed, she successfully scaled the business and transitioned it through a sale and merger with a larger home-based healthcare organization.
That transition did not end her commitment to caring for patients. She continues to provide home-based primary care while pursuing consulting, education, and authorship, helping other healthcare professionals explore the possibilities of practice ownership and entrepreneurship. Through her consulting and educational work, Hurlock helps clinicians better understand the business side of healthcare, from developing a concept to considering the practical requirements of establishing and sustaining a practice. Her perspective is shaped by the experience of turning an identified community need into an operating healthcare business.
Her journey also reflects a larger story unfolding in communities everywhere. Nurses are applying their knowledge in healthcare, education, wellness, consulting, and other ventures, creating services and responding to needs they encounter in their communities. Their roles extend beyond traditional clinical settings to include innovation, leadership, and business development. For Hurlock, nurse entrepreneurship is not simply about owning a business. It is an opportunity to expand access to care, support families, mentor professionals, and demonstrate what can happen when an idea is matched with preparation, perseverance, and action. Her experience has also informed her writing.
She is the author of two powerful and very resourceful publications, Nurses Mind Your Business: The Healthcare Entrepreneur’s Playbook and Caring Without Losing Yourself: A Nurse Practitioner’s Guide to Navigating Aging, Illness and Caregiving. Together, her work in healthcare and authorship reflect two connected commitments: helping people navigate the realities of care and encouraging professionals to recognize their potential to lead and innovate. From her upbringing in St. Croix to her work in Statesboro, her path illustrates how a lifelong commitment to caring can grow into leadership, entrepreneurship, and lasting community impact. Her message to aspiring nurse entrepreneurs is grounded in her own experience: recognize a need, develop a plan, and take the steps necessary to move an idea into action.
About
Dr. Nancy A. Hurlock, DNP, AGPCNP-BC, is an adult gerontology primary care nurse practitioner, healthcare entrepreneur, consultant, and author based in Statesboro, Georgia. Born and raised in St. Croix, U.S. Virgin Islands, with family roots in St. Lucia, she founded Beyond Health Group in 2018. She continues to work in home-based primary care and supports healthcare practice development and nurse entrepreneurship. Learn more about her company at NursesMindYourBusiness.com
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