For Black authors, coaches, and entrepreneurs, a page of static links doesn't build the immediate trust they need to establish, but now it can talk thanks to LinkTrack, a newly launched link-in-bio platform with a built-in audio player that lets visitors hear a real voice, not just see a row of buttons or links, the moment they land on the page.
The platform was built to answer a problem that business owners have voiced for years: a static page of links can't explain who you are, guide a visitor toward the right link, or build trust before someone decides whether to click at all.
"For a lot of the authors and entrepreneurs we work with, those first few seconds are the whole ballgame," said Edwin Jardin, Marketing Director at LinkTrack. "A link doesn't build trust, but a voice does, and that's especially true when you're the one who has to work hardest to earn it."
The Problem With "Just Another Link Page"
LinkTrack surveyed multiple entrepreneurs and influencers already using link-in-bio pages, and the same complaint came up again and again: a static page of links gives them no way to explain what they do, point a visitor toward the right link, say a quick thank-you, or offer a sample of their work - a chapter, a pitch, a track - before someone decides whether to click at all.
It was, by a wide margin, their most-requested feature. The stakes behind that request are real. Black-owned businesses continue to face well-documented disparities in access to capital and in how quickly customers extend trust to a new business or creator, disparities that make a strong first impression disproportionately important. A generic template with a row of identical buttons doesn't just fail to help; for creators already working harder to be taken seriously, it blends them into the noise.
LinkTrack's answer is sound. Every profile page, hosted at a custom linktrk.io/yourname address, can include a built-in audio player, letting visitors:
• Hear an author read the opening lines of their new book before buying it
• Listen to a 30-second pitch from a coach or consultant before booking a call
• Get a personal thank-you or introduction the moment someone lands on the page
• Preview a musician's latest single or a producer's newest set
The page still does everything a standard link-in-bio tool does. It has unlimited links, custom colors and backgrounds, and profile branding, but the audio player is what turns a passive list into an introduction, letting visitors decide who to trust based on a real voice instead of a button label.
Built With This Audience, Open to Every Creator
LinkTrack includes full profile customization, one-click link management, and analytics that go beyond click counts. It tracks profile views, link clicks, and audio plays together so creators can see not just whether people visited, but whether they listened.
The platform is available now on two plans: Premium, for creators getting started, and Gold, which unlocks multiple audio tracks, custom fonts, and advanced retargeting pixels (Meta, TikTok, and GA4) with automatic UTM tracking, with a 7-day free trial. While the audio feature was shaped directly by what Black authors and entrepreneurs asked for, the platform is built for any creator who has something worth being heard.
"We didn't build this because we thought it'd be nice to have," says Edwin. "We built it because the people we surveyed told us, clearly and repeatedly, that a silent page was costing them clients."
LinkTrack is available now at linktrk.io
About
LinkTrack is a link-in-bio platform that gives creators and business owners one branded page for all their links with a built-in audio player that lets visitors hear a pitch, sample, or story before they click. The feature was shaped by direct feedback from Black authors, coaches, and entrepreneurs, and is used today by creators across every background who want their link page to sound like them, not a template.
For press inquiries, contact support@linktrk.io