Traffic Sales & Profit has officially announced its highly anticipated TSP Live Pitch Competition, taking place during TSP Live 2026 in Atlanta, June 18–20. The competition will award more than $70,000 in cash and prizes to entrepreneurs with bold business ideas and scalable companies ready for growth. After a competitive selection process, three finalists have earned the opportunity to pitch their businesses live onstage in front of a thousand entrepreneurs, business leaders, and investors attending TSP Live.
The presenting sponsor for this year’s competition is J. Walker & Associates, LLC., led by attorney, entrepreneur, Broadway producer and investor James L. Walker, Jr., who will also serve as one of the competition judges.
Walker is a nationally recognized entertainment and corporate attorney whose client roster has included major names such as the Rev. Jessie Jackson, Aretha Franklin, WNBA star Raven Johnson and recent American Idol winner Jamal Roberts, amongst so many others. He has also been recognized by Billboard Magazine as a Top Lawyer for four consecutive years and maintains ownership interests across multiple industries including law, real estate, entertainment, and Broadway productions.
“I have attended TSP for a couple of years and been so inspired by the work of Lamar, Ronnie and the whole TSP team. We are so honored to play a small part in sponsoring the pitch competition,” said James L. Walker, Jr. “My partner Rich and I feel it is very important to provide the platform to help other small businesses build and succeed.”
“TSP Live has always been about creating opportunities for entrepreneurs to grow, scale, and win,” said Lamar Tyler. “This competition is another way we’re helping business owners get visibility, support, and access to resources that can move their companies forward in a major way.”
TSP Live is widely recognized as one of the nation’s premier conferences for Black entrepreneurs and small business owners, bringing together high-level speakers, practical business education, networking opportunities and growth strategies designed to help attendees increase revenue and build sustainable businesses.
The live pitch competition is expected to be one of the standout moments of the event, giving finalists the chance to showcase their vision, business model and growth potential in front of a live audience.
For event details, tickets, and additional information, visit TSPLiveTickets.com
About
Traffic Sales & Profit is a leading business education company dedicated to helping Black entrepreneurs grow profitable, sustainable businesses through marketing, sales, systems, community and live events. Founded by Lamar and Ronnie Tyler, TSP serves thousands of entrepreneurs nationwide through conferences, coaching programs, masterminds and digital education platforms.
For media inquiries, interview requests, or sponsorship opportunities, please contact Doreen Rainey at TSPEvents@tylernewmedia.com or 470-708-6633