Keno Mullings, founder of The Mullings Group, is solving the problem of affordable and accelerated software development for Black entrepreneurs at a moment when artificial intelligence has fundamentally changed what is possible for business owners.
This first-of-its-kind program is the perfect package for those who want a custom-designed solution and to keep control of their digital property. The MVP DIY 10-Day Challenge, launching March 16, 2026, teaches non-technical founders to build their fully functional software application using AI tools — in 10 business days — without hiring a development team.
AI-enabled software development will be instrumental in the growth of Black-owned businesses, which are already growing at historical rates. For founders who have long been told that building custom software requires either a six-figure budget or a technical co-founder, the MVP DIY Challenge offers a third option: build it yourself, guided by an experienced software professional.
"The software application requirements now sail from thought to delivered application with the wind of AI at its back," Keno comments.
The cohort-based program runs over 10 consecutive business days, with live sessions of two to three hours per day. The curriculum unfolds in three phases:
• Discovery (Days 1–3), where participants complete a Value Proposition Canvas, Business Model Canvas, and develop professional-grade software requirements;
• Build (Days 4–9), where participants use AI tools to construct their application under Mullings' direct guidance in a build-test-deploy loop;
• Demo (Day 10), where participants demo what they have built.
Cohorts are intentionally limited to 10 participants to ensure each participant receives direct attention and support throughout the process.
The program is a $10,000 investment, with a payment plan available through Klarna. This is a fraction of the cost of hiring a dev team. A VIP add-on, available to five participants per cohort, includes an additional 10 hours of one-on-one sessions with Mullings at an additional investment of $5,000. For participants who do not complete their build within the challenge period, The Mullings Group will complete the application on their behalf, with the full $10,000 enrollment fee applying directly toward the development cost.
A free live information session is scheduled for March 9, 2026, during which Mullings will provide details about the challenge, demonstrate AI-assisted development live, and answer questions from prospective participants. Registration for the free session is available at mvpdiychallenge.com/free-session
Enrollment for the March 16 cohort is open now at MVPDIYchallenge.com. With only 10 seats available per cohort, enrollment is expected to fill quickly.
For press inquiries, contact info@themullingsgroup.com or 617-299-6871