Keenen Smith Sr., an African American entrepreneur and technology innovator, is making history as the mastermind behind HOMER, a next-generation luxury electric robotaxi. The launch marks a historic milestone, as Smith becomes the first entrepreneur to develop a luxury EV robotaxi at a time when the global auto industry is rapidly shifting toward electric and autonomous transportation.
More than just a new vehicle, it represents ownership and leadership in a sector that will shape the future of mobility. While major automakers and technology giants compete to dominate the autonomous space, Black ownership at this level has remained rare. This debut signals that innovation in advanced transportation can also be driven by diverse leadership and vision.
The vehicle is named in honor of Homer B. Roberts, widely recognized as America’s first Black automobile dealer. In the 1940s, Roberts broke racial barriers by securing a Packard dealership franchise in Chicago, proving that Black entrepreneurs could succeed in an industry that had largely excluded them. His determination opened doors in automotive retail at a time when ownership opportunities were severely limited.
By naming the vehicle after Roberts, Keenen Smith Sr. intentionally connects the legacy of early automotive pioneers to today’s electric and autonomous revolution. Just as Roberts helped expand representation during the gasoline era, this new luxury EV robotaxi symbolizes participation and leadership in the next generation of transportation.
Engineered as a fully electric, luxury autonomous vehicle, it is designed for future deployment in urban centers, airports, corporate campuses, and hospitality districts. The focus is on combining zero-emission performance, autonomous driving capability, and a premium passenger experience into a high-end mobility solution.
With this historic unveiling, Keenen is not only introducing a cutting-edge electric robotaxi but also advancing a broader vision of economic inclusion in emerging technology industries. The milestone positions Kansas City as an emerging mobility hub and reinforces the message that the future of transportation can—and should—include diverse ownership at the forefront of innovation.
Learn more about Keenen's company by visiting his official website at KeenenCompany.com
For press inquiries, contact info@keenencompany.com or (316) 799-5712