Scottie Pippen, the former Chicago Bulls star, is venturing into the fashion world with his new luxury clothing brand called "Unguarded: based on a book of the same title that he published back in 2021. The brand, set to launch in summer 2025, promises high-end pieces blending classic styles with a modern edge.
"With Unguarded, we've been able to elevate the basics and escape the typical streetwear stereotypes. It's completely unexpected how incredible this line is," Pippen told TMZ.Pippen has been working on the project for the past 11 months and they're thrilled with how quickly it has come together. He has teamed up with well-known streetwear designer Cassius Smith to bring the vision to life. Moreover, the brand's debut is a family effort, with Pippen's daughter, Sophia, modeling alongside Justice Harper in a recent photo shoot showcasing the upcoming designs.
As the brand gears up for its release, Pippen expressed his enthusiasm, saying he is "excited for the future of the brand."
Pippen has long been active in the business world, leveraging his fame and fortune to explore various entrepreneurial ventures. Over the years, he has invested in a range of industries, from hospitality to real estate. Notably, Pippen co-owned a luxury Chicago-based nightclub, Latitude, in the early 2000s, which catered to an elite clientele. While the venture showcased its flair for lifestyle branding, it faced challenges in the competitive nightlife scene. In addition, Pippen has been involved in commercial real estate projects, displaying a keen interest in properties that align with his vision for modern development and growth opportunities.
Beyond real estate and hospitality, Pippen has also ventured into endorsement deals and brand partnerships, capitalizing on his reputation as a six-time NBA champion. His collaborations include promoting fitness products, luxury goods, and even spirits brands, reflecting his broad appeal and diversified interests. While some of his ventures have been successful, Pippen has also faced financial setbacks, including a high-profile lawsuit against an advisor who mishandled his investments. Despite these hurdles, Pippen continues to embody resilience, demonstrating that even in business, lessons learned can pave the way for future success.
Be sure to follow him on Instagram @ScottiePippen