Black Entrepreneur’s Deli in New York City to Make $1.2M in Sales, Opens 2nd Location

Joshua Dat, the owner of Datz Deli

Meet Joshua Dat, the Guyanese owner of Datz Deli in Queens which offers a unique twist on classic New York deli favorites, Dat's Caribbean-inspired creations. Within just a year, Dat turned a $70,000 investment from his savings into a culinary sensation with nearly $1.2 million in sales and the opening of a second location.

"I wanted to be different," Joshua said in an interview with CNBC. "I wanted to give people something new to try."

The star of Datz Deli's menu is the DatMacPatty -- a unique combination of Jamaican Beef Patty, Mac and Cheese, and a choice of flavorful toppings. They also serve other patty options such as oxtail, beef curry, jerk chicken, and side dishes ranging from fried plantains to jalapeno poppers and spinach. For dessert, Dat serves up fried Oreos with caramel or chocolate drizzle.

Their innovative menu quickly gained popularity, going viral on social media. Datz Deli has become a social media sensation, with over 86,000 Instagram followers and hundreds of TikTok videos showing off its unique offerings.

The family-run business, with Dat employing his parents, siblings, uncle, nephew, and a few close friends, is not just a hit online but also a financial success.

"We've always been hard-working people," he says. "It's all just such a humbling experience and such a blessing. I'm so grateful for everything happening."

Learn more about the store via its official website

Be sure to follow them on Instagram @DatzDeli190

Also, you can support the business by visiting its locations at 190-01 Hollis Avenue, Queens, NY 11423, or 69 Clinton Street, New York, NY 10002.

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