Black Entrepreneur Launches Line of Dessert-Inspired Carpet Fresheners For the Home and Car

Arika Randolph, founder of Scents By Her

Meet Arika Randolph, the CEO and founder of Scents By Her, a unique line of carpet fresheners for your home and your car that are tailored to Black culture. Although originally launched in 2019, she has recently decided to expand her business by adding all-natural dessert and drink-inspired carpet fresheners to her lineup.

The newest flavors include Pumpkin Crunch Cake, Red Velvet Cake, Berry Fruit Loops, and even Cashmere Champagne, and her goal is to keep her products natural so that they are toxic-free and safe to use. She says that knowing the importance of evolving and creating new products for her wonderful customer-inspired her to pursue this concept.

Arika comments, “I’ve always been passionate about being an entrepreneur and creating a business that allows my creative process to reach it’s potential. This business was able to thrive during the 2020 pandemic and I am so excited to see what’s in store for my company moving forward.”

Her carpet fresheners will have your house and office smelling like a bakery, but without the calories! She has a variety of scents to choose from and all of her products are affordable.

For more information and/or to place an order, visit

Also, be sure to follow her brand on Instagram @scentsbyher

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