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April 14, 2021

Founder of Black-Owned Line of Magnetic Eyelashes Secures $100K Deal on Shark Tank

Dr. Anika Goodwin, founder of OpulenceMD Beauty on Shark Tank

Dr. Anika Goodwin, founder and CEO of OpulenceMD Beauty, a Black-owned line of magnetic lashes and other eye-focused beauty products, recently made an appearance on Shark Tank and secured a deal from fashion designer and retail mogul Kendra Scott for $100,000 for a 20% stake in the company.

“This is an incredible step for us,” says Dr. Goodwin, who is a Board-certified ophthalmologist. “Appearing on Shark Tank provides additional exposure for our brand of eye-safe magnetic lashes and has awarded us a deal with a fellow female business owner who believes in our brand and wants to see us grow. We are excited to work with Kendra Scott and look forward to sharing our line of magnetic lashes and safe eye care essentials with more women who value both beauty and safety in their cosmetics.”

Dr. Goodwin developed the concept for OpulenceMD Beauty in 2019 and launched the brand in February 2020 after discovering that her regular use of glue-on lashes began to damage and thin out her natural lashes. Following meticulous research and product development, OpulenceMD Beauty was born including eye-safe collections in various styles that eliminate lash thinning, eye irritation, and other hassles associated with alternatives.

In under a year, OpulenceMD Beauty has surpassed $1 million in online sales. The brand anticipates accelerated growth with its Shark Tank deal from Kendra Scott.

OpulenceMD Beauty’s episode is now available to stream on Hulu and on-demand.

About 

OpulenceMD Beauty is a Black woman-owned luxury, eye-specific beauty brand aimed at providing safe beauty options that put eye health and vision at the forefront. Developed by a board-certified ophthalmologist with over 15 years of clinical experience, OpulenceMD Beauty is committed to eradicating preventable blindness by donating a portion of the brand’s revenue to vision screenings for people who are at risk of vision loss and can’t afford examinations.

This startup is transforming the beauty and eye industries with innovative products such as mascara with time-lapse indicators and nude magnetic liners. OpulenceMD Beauty is poised to be the standard by which all eye beauty products are measured. Visit the official website at OpulenceMDBeauty.com or follow the brand on Instagram @opulentlashlife.

For press inquiries, contact Antoinette Arnold at aarnold@authenticnoise.com/ 312-912-1745 or Camille Smith at csmith@authenticnoise.com/ 773-615-1321