Black Woman-Owned Startup Partners With Fiverr to Support Minority-Owned Small Businesses

Margarita Barry, founder of I Am Mainstreet America

Margarita Barry is a Detroit area entrepreneur who is using Fiverr to help make a difference in under-supported communities across America during this time of crisis. After being laid off from her day job because of the COVID-19 pandemic, Margarita decided to pivot, and seize the opportunity to figure out a way for her impact-driven startup, I Am Mainstreet America, to help small business owners in her community and beyond.
Her idea, Mainstreet Mondays, is a new platform for discovering, supporting, and rewarding small businesses. The platform partners with brands to create challenges for small businesses and rewards them for sharing their stories and making their communities brighter.

Each winning story is tied to a digital cash mob event, powered by Mainstreet Mob, the startup’s crowd-powered shopping app, that rewards people for shopping local -- a useful tool for helping to keep small businesses afloat during this time of self isolation.

To kick off Mainstreet Mondays, Margarita is partnering with Fiverr on its very first challenge, "Color Your City," as described below:

Are you a Black or brown identifying small business owner? They want to hear how your impacted business has supported your community during the pandemic. How are you coloring your city with kindness?

* First Prize: 24 small businesses owned by black or brown identifying founders will be chosen among submissions to have their stories featured at and awarded a M digital cash mob event.

* With the help of Fiverr, Mainstreet Mondays will use colorful illustrations created by Fiverr Artists to tell their stories and create a visual story map at

* Beginning Monday, May 4th visitors can come back each Monday to discover a new small business and support them by participating in a digital Mainstreet Mob!

* Grand Prize: Of those 24, 12 Grand Prize Winners will receive $5,000 in additional small business services and tools from I Am Mainstreet America, including their choice of a logo or social media refresh courtesy of Fiverr.

“As all businesses navigate this challenging way of existing, minority-owned small businesses face some of the hardest challenges of all. I Am Mainstreet America is invested in helping these small businesses grow and prosper through this difficult time,” said Margarita Barry, Founder of I Am Mainstreet America. “We are proud to help small businesses get some much deserved shine and provide new opportunities for reaching their customers during this time of self-isolation.”

The Color Your City Challenge is open to U.S.-based for-profit small businesses that have 1-20 employees and had been operating in a brick-and-mortar storefront for six months or more at the time of entry.

To enter, participants must visit, complete the application and social media prompts, and upload up to five photos of themselves and their businesses. The contest entry period is open now through October 9, 2020. Official rules can be found at

Mainstreet Mondays is actively seeking main street "Champions" to help support their cause: brands, organizations, and municipalities who are interested in championing a challenge can visit for more info.

For press inquiries, contact

About I Am Mainstreet America
I Am Mainstreet America is a social venture that promotes small business entrepreneurship as a means to combat unemployment and boost economic impact in cities. They believe that small businesses are the backbone of America's economy. The mission is to support Americas's small business entrepreneurs by equipping them with accessible growth tools and mobilizing citizens everywhere to champion them.

About Mainstreet Mondays
Mainstreet Mondays is a new platform for discovering, supporting, and rewarding small businesses. They partner with brands to create challenges for small businesses and reward them for sharing their stories and making their communities brighter.

About Mainstreet Mob
At Mainstreet Mobs members earn prizes and other perks for participating in their cash mob events. Simply join, shop local at participating Mainstreet Mob events, log in to your free member account and upload your receipts to start earning points!
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