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Wednesday, September 11, 2019

Nipsey Hussle's Puma Apparel and Sneaker Collection Sold Out in Just One Day


Puma released its PUMA x TMC (The Marathon Continues) collection to pay homage to the legacy of rapper and entrepreneur Nipsey Hussle. To no one's surprise, the 19-piece collection sold out in just one day.
Designed in partnership with Nipsey Hussle when he was still alive, the PUMA x TMC collection elevates sportswear silhouettes with luxe detailing and a crisp color palette. The apparel and footwear are embellished with checkered patterns, palm tree graphics, and customized branding.

Puma posted on Instagram that 100% of the net proceeds from the sales are going directly to his foundation. “Nipsey Hussle was a visionary who always put his community first. 100% of the net proceeds from this collection, which was designed in partnership with him, will go to the Neighborhood “Nip” Foundation. We know he wouldn’t want it any other way,” the post says.

The foundation is dedicated to empowering the South Los Angeles community, and neighborhoods alike across the globe. Nipsey was a visionary who believed in the power of optimism, inspiration and action; Nipsey encouraged those who encountered hardships from communities neglected and forgotten by economic spheres of influence and power.

Nipsey opened doors and created new pathways for people in the areas of self-development, entrepreneurship, education, employment, innovation, arts and culture, and technology.

For more details about Nipsey's Puma collection, visit https://us.puma.com/en/us/select/tmc