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September 4, 2019

Black Innovator Creates First Ever Color By Number App Celebrating Black Women

Latoya Nicole, founder of Entrepreneurs Color Too

Mover and shaker Latoya Nicole is an innovator, owner of Entrepreneurs Color Too, and the creator of Color XO: A New Stress Relieving Coloring Book App for the Culture. The free app features retro-style pixel images that you can color-by-number, and it’s full of black culture vibes ranging from brown skin girls to curly locs and fros!
“Filling the diversity gap is what I love to do,” said Latoya. “New mobile apps are being developed every day and they continue to impact every facet of our lives. From the Colorfy app which allows you to tap and color for relaxation to Faceapp which allows you to transform your photo and changing the selfie game forever, the possibilities are endless for mobile technology. By introducing coloring apps that celebrate differences in others, parents and children can see images that look like them. Just as with books and TV shows, we should see ourselves depicted in apps. We have a need for greater diversity, representation and inclusion in the app industry and I just decided to pull up a seat at the table.”

The app images are inspired by original coloring pages from Latoya’s adult coloring book series, which includes popular images from her bestselling books like 24 Shades of Business. Now, you have the option to choose whether you want to color using physical books and crayons or by using Latoya’s digital coloring app to color on-the-go. In the coming months, additional features and characters will be added. The app is available for iOS and Android platforms and is free to download.

About Color XO:
Color XO is The First Ever Color-by-Numbers Pixel Game Celebrating Women, Culture & Diversity. It’s a fun and addictive stress relieving coloring game that everyone can enjoy! Although Color XO is targeted to adults it is kid friendly. Colorists, puzzle fans and challenge seekers will especially love this paint by numbers coloring book as it allows you to choose art categories ranging from Basic to Expert levels. Watch your creations come to life while relaxing and creating pixilated images that you’ll love.

It’s easy! Just use two fingers to zoom a picture until numbers appear. Choose colors in the palette and color cells with matching numbers pixel by pixel. Start at the basic level and collect your coins to unlock expert levels in all other categories. Run out of coins? No worries! RE-up in the app store or watch ads and get back to enjoying your new favorite black coloring book app!


* 100+ amazing pictures to paint: 80’s & 90’s Retro Art, HBCU Sorority & Black College inspiration, Business and Entrepreneurship, Animals, and more.

* Pixel Art Camera. Take selfies or use any photos to color your own pixilated images!

* Various coloring tools. Use Magic Wand to paint multiple neighboring cells of the same number and Color Splash to color multiple neighboring cells of any numbers;

* Quick sharing. Share your art with friends on social networks or email in just one tap

* Easy coloring. Enjoy intuitive design and smooth performance of Pixel Art.

* Works offline! No wifi needed!

Download this game on IOS or Google Play.

For additional information, please visit

About the author:
Latoya Nicole is a bestselling author, innovator and social entrepreneur. She is from Raleigh, North Carolina and has received a Master’s Degree in Counseling/Psychology. She is creating her own lane while bridging the gap between coloring books and black culture! Her books have been featured in Curly Nikki, Black Enterprise, Madame Noire, Official Black Wall Street and more. Being passionate about uplifting females in the community she also teaches emerging entrepreneurs how to start and market their online businesses. Find her at or send an email to