Black Family-Owned Business Launches Their Gluten-Free, All-Natural Fish Fry on "Good Morning America"... and It Was an Instant Hit!

Black family founders of Joe's Gourmet Fish Fry
Some of the family members during a recent appearance at the ESSENCE Music Festival

Joseph and Maranda Dowell are the genius entrepreneurs behind the popular Atlanta-based Black family-owned business that sells a very tasty and golden light fish fry! Their product, a seafood breaded mix called Joe's Gourmet Fish Fry, is available in two styles - one is made with wheat flour, and the other is available as a gluten-free mix made with yellow corn flour. With either option, all you have to do to make your seafood amazing... is just dip and fry!
Just recently, they were blessed with the opportunity to debut their gluten-free fish fry to the world on Good Morning America, and it was an instant hit. Millions of people in the U.S. are allergic to wheat flour, and gluten-free products have grown tremendously in popularity over the past few years.

Why this fish fry is so different

In addition to having a gluten-free alternative, what makes their product so different is that the mix doesn’t absorb as much oil, and brings a light, delicious crunch that brings out the best in food without having to overpower it with salt.

Even more, for the taste, they don’t rely on just flour and salt like traditional fish frys do. They use a handpicked variety of delicious herbs and spices to bring maximum enjoyment to their customers' dining experience.

Making big moves

In addition to their appearance on Good Morning America, earlier this year Joe and his family were also featured on ABC's Shark Tank and landed a deal with Daymond John for $150,000 in exchange for 25% of their company.

Now their products are available in several grocery retailers across the country including Walmart, Publix, Kroger, Winn-Dixie, HEB, Lund’s, Festival Food, Rouse’s, Nam Dae Mun, Northgate Trading, and Wayfield Foods.

They literally went from 7 local stores to 1,200 nationwide in less than 3 years!

For more details and/or to purchase Joe's Gourmet Fish Fry online, visit or follow them on Facebook at

Watch Joe himself in action below during a recent event:
Previous Post Next Post