First Ever Black-Owned Organic Ice Cream Chain Enjoying the Sweet Taste of Success

Mercy Kitomari, founder of Black-owned ice cream chain

Mercy Kitomari is the founder of Nelwas Gelato, a Black-owned organic ice cream chain. Based in Tanzania (East Africa), her company makes 30 different flavors of rich and creamy ice cream. Truly, what began as a woman's dream to make her own ice cream has turned into the sweet taste of success!
Started out in her mother's kitchen

Mercy started out making ice cream in her mother's kitchen. However, in 2013, she officially launched her business after traveling to London, England to take a course on how to make ice cream.

But her ice cream creations are different! She makes healthy and organic gelatos and sorbets using fresh ingredients and exotic African fruits, spices, and nuts. As a non-fat alternative to regular ice cream, her product is lower in calories, fat, and sugar.

Her delicious flavors include passion, coffee, lemongrass, mango, raspberry, cookies and cream, peanut butter, wild berries, pineapple, pear, cinnamon, chocolate, and more.

More than just another ice cream chain

In addition to running two locations in Tanzania, her business also includes catering for major hotels and catering for events such as birthdays, weddings, music festivals, and even home deliveries. But her ultimate goal is to open ice cream parlors all across Tanzania, and eventually other parts of Africa.

She says she is already using social media platforms, such as Instagram, to expand her dessert business. She strongly believes that focusing on her fresh ingredients will attract many customers.

To learn more about Nelwas Gelato, visit her official website at or follow her on Facebook at

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