Small businesses represent a very important aspect of our entire economy. The same is true about businesses owned by African Americans and other minorities. There are many people in America who really do want to support black businesses, but they may have no idea how to go about it.
In a recent article published by Ernest Owens, Editor in Chief of Au'loni Magazine, he recommends five great ways in which we can all lend support to black-owned businesses.
#1 - Look for them: it may take some homework to identify black-owned businesses because they are not as abundant in communities. Maybe you have to drive a little further, but know that by doing this, you are supporting a black-owned business.
#2 - Try something new: this is a great opportunity for consumers to mix it up and try different products and services they may end up liking even more than those they were used to purchasing from mainstream businesses. Nix the stereotyping and respect black products.
#3 - Recommend them to others: whether it's word of mouth, social media, recommendations to friends, or actually taking the initiative to reach out to a black-owned business, do it. Whenever you have the opportunity, promote a black-owned business.
It's not enough just to avoid discrimination
Not discriminating is, without saying, absolutely necessary. But taking positive action to reach out and include black-owned businesses in your B2C or B2B plans is an action that will make a difference. You will be not only supporting black-owned businesses but also showing them that black lives matter as well.