A new program that will increase the number of Dunkin' Donuts and Baskin-Robbins franchises owned by minorities was recently announced. The program is called The Dunkin’ Brands Diversity in Franchising Initiative, the result of two organizations with the same mindset as well as determination to create more opportunities for African Americans to own their own businesses.
Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, reached out to NAACP who was excited to partner with them to increase business opportunities for people of color. The new initiative will provide franchising education and training as well as assistance in finding financing to African Americans who want to become a franchise owner.
Communities and beyond...
Dunkin' Brands had already been working within communities to expand their franchise opportunities. Partnering with NAACP seemed a logical step to take in order to reach more within African American communities. Their goal, as described by Grant Benson, CFE, vice president of global franchising and business development, Dunkin’ Brands, "is to increase African American participation in the franchise industry, not just with Dunkin’ Donuts and Baskin-Robbins, but across a wide spectrum of franchising concepts available in the marketplace.”
A step in the right direction
Cornell William Brooks, President and CEO of the NAACP, agrees this move is a step in the right direction to not only provide more employment opportunities for African Americans but also empower them through business ownership.
To read the entire press release and learn more about the Dunkin' Brands Diversity in Franchising Initiative, visit:
www.dunkinbrands.com/Press-Releases/NAACP-ANNOUNCES-PARTNERSHIP-WITH-DUNKIN-BRANDS-4b9.aspx