Soular Powered, the Harlem-born stationery and greeting card brand founded by Brooklyn native Rashidah Sales, is celebrating a major retail breakthrough this holiday season with the debut of its products in Target and Kohl’s stores nationwide. Known for its joyful, culturally rich, and design-forward collections, Soular Powered continues to rise as a Black-owned brand championing representation in the stationery and end-of-the-year gifting industry.
This season, Target will feature Soular Powered’s gift wrap collection, including wrapping paper, gift bags, tissue paper, and gift tags. Kohl’s will carry an exclusive assortment of Soular Powered wrapping paper, offering customers fresh, artistic holiday options inspired by culture, creativity, and storytelling.
Soular Powered began more than ten years ago with a simple but powerful moment: Rashidah’s mother asked her to design a Black Santa greeting card, a design she couldn’t find anywhere else. That single request sparked the birth of a stationery brand rooted in representation, artistry, and joy.
“What started with one Black Santa card for my mom has grown into something I could have never imagined,” said founder Rashidah Sales. “Seeing Soular Powered products on the shelves at Target and Kohl’s is a dream come true , not just for me, but for every person who has wanted to see themselves represented in the holiday aisle. This moment is for the community that inspired me.”
Originally beginning with T-shirt designs and evolving into a full stationery company, Soular Powered is now known for expressive artwork featuring Black families, cultural pride, heartfelt messaging, and bold seasonal illustrations. The new retail partnerships reflect the brand’s ongoing growth and its mission to bring more inclusive imagery to mainstream retail.
With nearly a decade in business, Sales has grown Soular Powered into a recognizable creative brand offering greeting cards, gift wrap, journals, calendars, planners, and seasonal collections. The Target and Kohl’s launches introduce her work to a wider national audience and set the stage for expanded retail presence in future seasons.
For updates, behind-the-scenes content, and product releases, visit Soular-Powered.com
Also, be sure to follow the brand on Instagram at @soular_powered
About
Soular Powered is a Black-owned stationery brand founded by Brooklyn native Rashidah Sales and born in Harlem, New York. Sparked by a request from her mother for a Black Santa card, the brand has grown into a creative powerhouse offering greeting cards, gift wrap, journals, planners, and seasonal products infused with culture, representation, and joy.
For press inquiries, contact info@soular-powered.com