Almost Homeless Entrepreneur Opens 4,000 Sq Ft Manufacturing Facility For Her Haircare Empire

Gwen Jimmere, founder of Naturalicious

Gwen Jimmere started her natural hair care brand, Naturalicious, with just $32 in the bank after being laid off from her corporate job and going through a grueling divorce. At the time she had a one and half year old son and was operating her new company from her basement. Flash forward to 2020, this month Naturalicious celebrated its 7th birthday in the company's new 4,000 square foot manufacturing facility in Detroit and is getting ready to open the first Naturalicious Salon.
Expanding to a larger facility was essential given Naturalicious’ growth since it launched in 2013, but finding a space that was comfortable for the team and large enough for manufacturing and shipping was no easy feat. The new office is home to 13 full time employees including those from Services to Enhance Potential (STEP), a non profit that connects businesses with men and women with special needs who are looking for employment. The new facility is equipped for both increased orders and increased staff as the company continues to grow to meet the demands of customers. Having grown from her basement to a 900 square foot shared space, to her own 4000 sq foot office and manufacturing facility, Gwen is excited about the future of Natualicious.

More than just hair care products

Coming up next is the opening of the Naturalicious Salon, something customers have been asking for for years. Naturalicious products have given customers the confidence and self-esteem they crave, and the convenience they need, as her products have saved over 70,000 customers more than 1.2 million minutes on their hair routine. And while their hair has become healthier and easier to maintain thanks to the products, Naturalicious customers are frequently asking for styling tips and tricks that keep hair healthier longer.

By opening the salon, Naturalicious Certified Stylists are able to give even more time back to women, educate them about their hair type and product ingredients, while providing a fun, one-of-a-kind atmosphere not found anywhere else. Launching with one location to start, it’s Gwen’s goal to expand as quickly as possible and continue spreading the Naturalicious message of confidence and convenience when it comes to beauty.

In celebrating its 7th anniversary, Naturalicious reflects on some of its proudest moments. From donating thousands to battered women's shelters to creating real jobs with above-average living wages to eliminating frustration and giving confidence to women around the world, Gwen and her team look forward to a bright future.

Learn more about the company at

For press inquiries, contact
Previous Post Next Post