Meet Cynthia Marshall, the CEO of the NBA's Dallas Mavericks

Cynthia Marshall, the CEO of the Dallas Mavericks

In 2018, the Dallas Mavericks hired Cynthia “Cynt” Marshall to become the franchise’s new CEO. Cynthia grew up in Richmond, CA, and earned degrees in business administration and human resources management from the University of California-Berkeley. In addition, she holds honorary doctorate of humane letters degrees from Livingstone College and Bennett College.
Why she is the right person for the job

Cynthia is not at all new to the world of business. She is the founder of Marshalling Resources, a consulting firm that specializes in leadership, diversity and inclusion, culture transformation and overall optimization of people resources. Before that, she retired from AT&T in 2017 where she served as, among other jobs, the senior vice president-human resources and chief diversity officer.

At AT&T, Cynthia was responsible for identifying and developing leaders, aligning employees with the company’s vision and priorities, overseeing major business unit human resource support, performance development, employee engagement, skills transformation, EEP and affirmative action.

A dream come true

“In my wildest dreams – and I have had some pretty big dreams and some wild dreams in my life — I never saw this coming,” she said at a press conference when she was first appointed as CEO of the Mavericks. “While I grew up playing sports supporting my three children in their sports endeavors and can often be down cheering for my favorite sports teams, all of that is very different from receiving a call from the owner of an NBA team with a passionate – and I can’t express that enough – with a passionate and heartfelt invitation to contribute to sports and the community in a very unique way.”

Cynthia has received the Dallas Regional Chamber’s prestigious ATHENA award, which celebrates women who achieves excellence in their professions, serve the community in a meaningful way and help other women reach their full potential. She also was honored by The Network Journal, who named her as one of the 15 Most Influential Women in Business.

For more details about her and her role with the Dallas Mavericks, visit https://www.mavs.com/tag/cynthia-marshall/
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